About Us

Our research team is lead by Robert West, the world's leading expert in smoking cessation.

Along with a team from UCL (University College London), we aim to offer the best scientifically proven methods to help people in their fight to stop smoking. We aim to offer clear, factual advice so that you can find the way that works for you.

A lot of the information out there can be confusing, misleading or hearsay. We aim to get right to the point with proven methods and why they work so that you can make a confident, informed decision.

Our work never stops and we will constantly be finding new methods to help you.